• Campaign Reporting
• Email Campaigns
• Implementation Planning
• Marketing Project Management
• Research and Analysis
• Strategy
Marketing and communication operation management (MCOM) is the area of business concerned with the actual execution of communication and marketing activities. Its scope can be quite broad and its role differs considerably depending on an organization’s industry, size, and culture.
In its broadest sense, any activity or resource an organization uses to obtain customers or clients and conduct its relationships with them falls within the realm of marketing and communication management, up to and including the creation and development of new products and services and their dispensation.
Incorporating MCOM into a company's management mix often enables it to run departments as more viable and accountable business units within which people, processes and technology are more fully leveraged.
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